Since the original seeds were sown way back in 1988 – with MMC mints, Angus Thirlwell and Peter Harris have blazed a trail of exclusive and ingenious chocolates. In 1998, the Chocolate Tasting Club was launched in Britain, and now currently has around 100,000 members. To date, the Tasting Club has trialled over 1,500 different recipes.
In 2006, the company officially acquired the Rabot Estate in Saint Lucia, West Indies, and are to-date, the only company in the UK to own their own cocoa plantation. This plantation is one of the reasons given for the company choosing not to be Fair Trade accredited, as only smallholdings are allowed. Today, the company has fifty-six stores around the UK.
Hotel Chocolat has been awarded Emerging Retailer of the Year by Retail Week and nominated as one of the UK’s CoolBrands. The company were also been awarded the silver prize in the 2009 Academy of Chocolate awards.
Since 2004 Hotel Chocolat and Ambergreen have created a trusted partnership with the recent launch of the new Hotel Chocolat site and further expansion across the globe, both on the high street and online, this relationship is going from strength to strength.
“We’re delighted with the results our Ambergreen team continue to deliver, nine years into our relationship with them. Their expert knowledge, strong understanding of our brand, and adaptive approach have ensured our steady growth while their transparency and integrity make them a digital partner we can trust.”
Matthew Keys, Digital Marketing Manager, Hotel Chocolat