Guild Wars 2 is a massively multiplayer online role-playing game (MMORPG), published by NCSoft and is the sequel to 2005’s original Guild Wars. The game was released in August 2012 and has since gone on to become the fastest selling MMORPG in the Western Hemisphere.

Famed for its living story – Guild Wars 2 adapts to the in-game actions of the player, ensuring that player’s Guild Wars experience will be unique to them.

We have been conducting Paid Search and YouTube activity for Guild Wars 2 within the European market and have been tasked with achieving cost-effective new user acquisition.